Author: admin

“The best way to predict the future is to invent it”, using the words of Alan Kay, the American  computer scientist. 

Our challenge for the new year is: put together the future with visionary customers who love to get involved and always aim to reach higher levels with new digital solutions that respond to new and constantly evolving market needs.  Technological innovation always excites us and experiment with new technologies is something that we just don’t want to give up.

Today we are pleased to announce the release of our new website https://www.informamuse.com.
Why is it new? Because we propose new ICT Solutions to be used in new application areas.

The website is responsive, to guarantee a perfect use of all content from any device (desktop, smartphone, tablet, totem) and it is designed with particular attention to the  user experience. It is fast and easy to browse, it is constantly updated and it is in two languages in order to communicate with partners and customers overseas.

The website redesign is another important  piece of new events involving InformAmuse in the latest months of 2017: the  Jujo Inc. partnership (we work together to develop projects in the US market), the entry of new partners into the capital and the launch of a new industrial division in Fintech (with the development of Blockchain technologies, EFT/POS terminals software, and a particular attention to PSD2, the new legislation).

Marco Di Marco, the new Informamuse’s Member and Head of Marketing declares: “I'm glad and proud to be part in the renovation process undertaken by InformAmuse company with my own experiences and skills in Fintech and ICT services representing an added value.

There are many technological challenges that we must tackle in a highly competitive and wide market where only the best and the fastest wins. Otherwise, InformAmuse’s skills are a good fuel to reach the new goals of the ICT trends in Italy, in Europe and the U.S.”

We consolidate innovative projects whose the added value is the convergence of  human, cultural and technological elements. We are talking about web apps and mobile app development, touch interfaces and augmented reality app design for iOS and Android mobile and  next generation wearable devices like 3D glasses, with different application fields, from cultural heritage use to design, from publishing to automotive industry.

We love to implement new services and to improve the old facilities to follow the new technological trends with disruptive potential: industry 4.0, IoT, mixed reality, blockchain.

The Manager Antonella Santangelo declares: we are ready to tackle a new challenge and to start with solids assumptions: our technical expertise and our willpower, the opening to the American market and the entry of a new partner who is an expert in Fintech. We will face new challenges of ICT with a renewed spirit and the grit that distinguish us.

Antonio GENTILE – CEO, InformAmuse: ”At InformAmuse we are engaged in an on-going renewal process, where R&D processes continuously evolve beyond the State of the Art. We strive to adapt to ever changing market and customer needs, keeping our offer always aligned with the most current ICT technology. In this process, InformAmuse personnel and partners have a central role in the Company success. We are pleased to announce today the new website and technologies that InformAmuse offers to their customers. We also welcome our new partner, Marco Di Marco, whose extended management experience and knowledge in Fintech represents new important assets for InformAmuse path to a successful scale up in the global market.”
A new challenge involves InformAmuse towards 2020. Follow us!

Agricolture 4.0 is  worth about 100 million euros in Italy.

The Smart AgriFood Observatory's search results of Milan Politecnico Management School and the RISE Lab of the University of Brescia show the enormous potential of agribusiness  (Made in Italy) related to IoT (Internet of things),  technological food innovations, Big Data and artificial intelligence.

To innovate “Made in Italy”’s food is a strategic challenge because it means bringing innovation to the heart of the Italian economy. Made in Italy in the agro-industrial sector is a strong market that made Italy famous all around the world. “The food’s challenge is a challenge that-as Philip Renga, Director of the Observatory Smart Agrifood supports– we have to win on some very specific topics: quality, traceability, sustainability, food security, identity respect and development. All in the name of efficiency.”

The value of Made in Italy agrifood

Digital Innovation in the agro-industrial sector would ensure competitiveness in one of the key areas for the Italian economy which contributes to over 11% of GDP and 9% on export. Thanks to data and analytics, Internet of Things and processing and user interface software systems, it can reduced the cost of manufacturing of high quality products, grow revenues through greater recognition or guarantee and  using anti-counterfeiting systems or guaranteed food traceability chains.

Currently in Italy less than 1% of agricultural cultivated land takes advantage of new technologies this is why lack of skills and of knowledge about benefits. Furthermore even if Companies using technological innovations, only 11% enables the Internet of Things (IoT).

The overall Smart Agrifood  market  exceeds 4bilion euros in the global market while Italy is  worth about 100 million euros.

IOT of field and Big Data to innovate Italian food 

Some possible applications include IoT (Internet of Things) sensors, drones for data collection and logistics subsidiary, smart labels that accompany product packaging to tell its story from raw materials and the role of involved actors. The value lies in the ability to turn these data into knowledge for all actors and for consumers to benefit with quality products.

Internet of Farming

Data and accuracy. We talk about Internet of Farming that takes advantage of all possible sources of data, putting in value the IoT (Internet of things) thanks to Big Data to save time and resources, improve product quality and bring improvements to the environment and to people's work.

Virtual reality and augmented reality in recent years took over and continue to grow incessantly. Virtual reality places the user in a fictitious and parallel world while augmented reality overlays virtual to reality in real time in an overwhelming way.

Last developments introduces a new technology called Mixed Reality that will change our purchasing behaviors and also our way to interact with objects, both in everyday life like at work, getting together  physical and digital information and linking all five senses.

Why companies must evolve in Augmented Reality

Augmented Reality is having his way in all sectors, from marketing to factory, facilitating in a smart way employees and specialists work.

AR and VR technologies will evolve into computerized platforms used by smartphones and tablets, essential tools to be connected in global network nowadays. It’s impossible to not include in our business strategy Augmented Reality devices and applications to guarantee a more immersive use on spaces and products/services.

Automotive Industry is already augmented reality

2018 will be augmented reality’s year, we have no doubts. Investments and competitions between companies producing device will always be growing. One area that is focusing a lot on this new technology is the automotive industry. To take advantage of augmented reality it needs Smart glasses, simply smart viewers that store information about objects, internal or external spaces, by using sensors, accessible by users through applications, voice, video, or images in an autonomous way.

BMW, Ford, Lamborghini have taken advantage of this wave of innovation involving workers and customers from planning phase to purchase phase. They offer services that can display the car in its entirety by wearing a simple Viewer. The mechanic will display video tutorials, images or pop ups about maintenance staying focused on his work and the customer will access the information about all cars’ different components or driving it as in a Formula 1 circuit, directly in the show room.

Informamuse meets Doctor Roberto Garavaglia in Palermo at Hotel Addaura on 13 and 14 November. He is specialized in Electronic Payment Systems and in the evolution of the European regulatory framework for SEPA.

The main theme treated during the two days was the “digital 4.0” with the analysis of many topics: digital payments for goods and services, virtual and digital infrastructures, the new proximity payment furniture chains, POS/Smart POS and Instant Payments perspectives.  Other relevant topics were the relationships established by PSD2 Directive 2016-2018, peer to peer payment platforms, and the description of stakeholders enabled by TPP (Third Party Provider). It was clearly stated possible applications and the necessary computer know-how, new communication channels between banks and citizens, changes of user uses and habits after PSD2, the  changes in  the concept of individual privacy, e-commerce, digital banking, payment regulation & innovation, virtual and electronics Bitcoin, methods of user experience optimization and increase usability by users thanks to intellectual and professional resources.

The 2016-18 PSD2, Payments Servers Directive, introduces some important news for the complete harmonization of the EU payments market focused on give a major consumer protection. It encourage the development of new payment solutions, the regulation of new player market, uniform fees  for card payments following MIF principles, the increase of  the competition level, and the overcome of the differences between the Member States disciplines and the general increase of efficiency through infrastructure standardization.

The point is that everyone must take part in the changes introduced by Fintech and Digital Payments.

The evolution of Informamuse “to Inform with Amuse” heads towards innovative and virtuous goals by starting from these moments of confrontation and dialogue between academia. In addition, the necessity to establish synergic relationships and infrastructure links is vital to propose new services and activities.